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Does Website Speed Affect Your Rankings?

In today’s world, website speed is crucial. Every day brings a new article, Google rep, or SEO expert informing us that one of the most crucial things you should do for your website is speed optimization. We often get the question, does website speed affect your rankings?


You already have a professionally designed online store or company website. Your website is live, and your content is prepared. But hold on; there is a problem; it takes a while for your new website to load.

Your company’s performance depends heavily on speed. Your conversion rate may suffer if your website loads slowly, as potential customers may leave within the first few seconds. Regrettably, many websites do not load properly, which might hurt your search rankings and revenue.

This guide will address the following queries: What might slow the website? How does SEO influence page speed? And, how significant is page speed for SEO?

What Is Website Speed?

A website’s page speed is a metric that gauges how quickly page loads. Page speed focuses on a single page, as opposed to site speed, which refers to the average loading time of the complete website. The performance of the server, file sizes, picture compression, and other factors all affect page speed.

When evaluating website performance, we should not compare page speed to a car’s top speed. If an automobile travels at 100 km/h, you can describe it as having that speed. Yet, there is much more to consider when discussing page performance than simply saying, “this page loads in 4 seconds.” It is considerably more beneficial to consider page speed as a component of the user experience your website’s visitors will have when using it.

Insights into Page Speed, According to Core Web Vitals

The performance of a web page’s loading, interaction, and aesthetic stability are the three factors that Core Web Vitals examine. Google established the following measurements based on those three factors:

  • Cumulative Layout Shift or CLS – Visual Stability: This metric evaluates how consistently your page’s visual components function. To put it another way, does the screen move about when loading?
  • Largest Contentful Paint or LCP – Loading: The time it takes for the most important piece of material to appear on the screen is measured by this metric.
  • First Input Delay or FID – Interactivity: This metric gauges how quickly the page can react to a user’s initial interaction.
does website speed affect your rankings

Importance of Website Speed for Search Engine Optimization

So how is website speed vital to SEO? In July 2018, according to Google, page loading time started directly affecting mobile device search results. When Google introduced its Core Web Vitals update in June 2021, it affected all pages’ rankings.

Search engines like Google prioritize ranking web pages with a positive user experience. SEO page speed has a significant impact on the user experience. Visitors may move around your website more effortlessly when your pages load rapidly.

It is essential to mobile-optimize your website for mobile searches. Because mobile page performance is now one of the elements used by search engines to determine search ranking, do not ignore this. Moreover, Google Chrome declared in 2019 that it would flag slow websites to promote quicker user experiences.

Some justifications for why speeding up page load time is crucial include the following:

  • lowers the bounce rate
  • increases the conversion rate
  • extends dwell time
  • enhances your organic search ranking
  • boosts page views

Measuring Website Speed

Before making any site updates, you must assess the efficiency of your web pages. You may test and evaluate page speed using a variety of methods. Two popular options for novices are GTmetrix and Pingdom Website Speed Test.

But Google PageSpeed Insights is where we advise you to start. You can use this simple tool to gauge and evaluate the speed of your web pages on desktop and mobile platforms. In addition, since it is a Google-supported tool, it can assist you in ensuring that you are meeting the performance standards necessary for top search result rankings.

Simply type the website URL you want to test into the text field and choose the Analyze button to utilize PageSpeed Insights. The content of your page will then be examined by PageSpeed Insights, which will provide it with a score between 0 and 100. Below your score, you will see a list of recommendations for speeding up website page loading.

It is important to note that you will receive a different rating and list of recommendations for your site’s desktop and mobile editions. With the help of this information, you can quickly assess how quickly your web pages load and take practical steps to make them faster.

Quick Ways to Improve Website Loading Speed

It is time to work on enhancing this crucial measure now that you know its significance and how to test your site’s performance. In light of this, let us look at nine simple techniques for speeding up your sites.

Choose Hosting Options Optimized by Performance: Hosting solutions with a performance focus offer a strong platform built for speed.

Optimize And Compress Your Image Files: Large photos can also slow down page loads; by lowering the size of your photographs, you can lighten their “weight” and ultimately speed up page loading.

Reduce Redirects: Removing pointless redirects from your website can dramatically reduce page load time.

Bottom Line

The speed of your website affects how it will rank on Google as a direct ranking element. In addition to affecting SEO, page speed can also affect your site’s bounce rate and average session length.

By combining tools with analytical analytics, get a comprehensive picture of your website speed concerns. Start by following the suggestions to increase the speed of your pages, but do so with caution. Although they are excellent places to start, you can do much more! Have questions? Contact us.


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